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Typography Design/ Client: Nike

 We were invited to design the Chinese slogan for Nike’s outdoor advertising during the 2006 World Cup, for which we turned the Chinese characters into a streak of wind that trailed behind the feet of various football stars, giving the whole campaign a sense of energy and movement that represents sports. At the same time, we were commissioned by Nike to design an outdoor advertising campaign for its Air Force 25 sneakers. For this we selected specific Chinese characters to match the personality of each individual sports stars featured in the campaign, and recomposed over their faces.