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为耐克设计的字体
2005年世界杯期间,为耐克户外广告设计中文标语,“踢就要踢的漂亮”。我们将文字演化成球星脚下的一股旋风来表达运动中足球的能量和动感。同一时间,为耐克空军二十五设计户外海报的任务。我们结合不同运动员的个性设计了不同的字体,完成后的字体设计看似新西兰毛利人的刺青,又象中国京剧的脸谱。

Typography Design/ Client: Nike

 We were invited to design the Chinese slogan for Nike’s outdoor advertising during the 2006 World Cup, for which we turned the Chinese characters into a streak of wind that trailed behind the feet of various football stars, giving the whole campaign a sense of energy and movement that represents sports. At the same time, we were commissioned by Nike to design an outdoor advertising campaign for its Air Force 25 sneakers. For this we selected specific Chinese characters to match the personality of each individual sports stars featured in the campaign, and recomposed over their faces.